Job Description
Publicis West Africa (PWA) is seeking a highly motivated and results-driven Digital Media Manager to join our dynamic team in Accra. As a key member of our West African operations, you will be responsible for overseeing and coordinating workstreams across 25 countries in the region. You will lead and inspire a team of talented media specialists, fostering a collaborative and growth-oriented environment.
Overview
Develop Integrated Strategies: Conduct thorough market research and audience analysis to create data-driven digital-first strategies media strategies that seamlessly integrate traditional and digital channels (TV, radio, experiential, print, social, search, programmatic) for maximum impact.Translate Vision to Action: Develop comprehensive media plans outlining target audiences, key channels, budget allocation, and KPI targets. Collaborate with creatives and media specialists to transform strategies into actionable tactics....