Digital Media & Performance Marketing Lead

Description

The Role:You’ll be joining our dynamic, fast-paced in-house digital and marketing team as Digital Marketing Lead, reporting directly to our Digital Channel Manager.In this role, your responsibilities will include (but are not limited to):

Increasing engagement and revenue across our digital platforms and buying group partner

Developing and leading our paid media strategy across search, display, and emerging digital channels

Partnering closely with external agencies and partners to drive performance optimization, innovation, and best-practice media execution

 Planning and delivering integrated marketing campaigns aligned with PlaceMakers’ go-to-market strategy and key commercial priorities

Collaborating with partner organizations and buying groups to identify and improve marketing initiatives that increase engagement, awareness, and commercial impact

Converting marketing performance data and insights in...