Job Description
Overview
The Campaign Specialist will be assisting the Project/Campaign Manager in executing the end-to-end marketing programs to achieve ARPU, churn, EOP subscriber and revenue targets.
Functions and Responsibilities
- Generate market insights that will serve as basis for eShop marketing plans and initiatives
- Review local and international competitive environment to ensure that products or campaigns on DITO eShop are at par with the latest industry standards and trends
- Assist in the development, implementation and monitoring of usage and retention programs to ensure achievement of ARPU, churn, EOP subscriber and revenue targets.
- Obtain vital consumer insights and competitive information that will help in the development of programs through research, immersion with Sales and CX teams, and regular consumer interactions.
- Help upsell value-added services like cobranded product o...