Job Description
Location: Albany, Auckland (Office based)
Reports to: Global Marketing Manager
Role Purpose
The SEO Specialist will be responsible for ensuring that our websites are technically optimized for search engines and that our content team is supported with clear, data-driven SEO guidance. This role works closely with SEO writers, developers, and marketing stakeholders to identify opportunities, diagnose technical issues, and implement improvements that drive sustainable organic traffic growth.
Key Responsibilities
- Lead keyword research to support SEO writers in planning and prioritizing content.
- Build and maintain keyword maps that connect target keywords to specific pages or content clusters.
- Provide clear SEO briefs for writers, including primary/secondary keywords, search intent, and on-page recommendations (e.g., titles, headings, meta descriptions, internal links).
- Diagnose and resolve technical SE...