Job Description
We are seeking a results-driven Digital Marketing Executive to plan,execute, and optimize digital advertising campaigns across various onlineplatforms. The ideal candidate will have hands-on experience in paid mediamanagement, performance marketing, lead generation, and campaign analysis todrive business growth and maximize return on advertising spend (ROAS). Key Responsibilities Paid Advertising Management Plan, create, launch, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, and other relevant channels. Monitor campaign performance and optimize budgets, targeting, bidding strategies, and creatives to achieve KPIs. Conduct A/B testing on ad copies, creatives, audiences, and landing pages to improve campaign effectiveness. Performance Monitoring & Reporting Track, analyze, and report campaign performance using tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and other reporting plat...