Job Description
Role Overview
Execute and optimize 1:1 direct marketing content across email, SMS, and direct mail channels. This role partners closely with creative, campaign, and compliance teams to deliver accurate, compliant, and high-performing customer communications.
Key Responsibilities
- Execute 1:1 direct marketing content (email, SMS, direct mail) aligned with channel plans and content calendars; collaborate with the creative team on copy, assets, and templates
- Build and maintain content components (modules, snippets, dynamic blocks), ensuring proper version control, tagging, accessibility compliance, and approvals
- Set up, QA, and launch campaigns and journeys, including audience segmentation, personalization rules, link/UTM validation, and deliverability checks
- Monitor in-flight campaign performance in partnership with the campaign team and flag issues or optimization opportuni...