Job Description
**About the Role**
The Director of Acquisition Marketing leads the strategy, planning, and performance of demand generation for Dow Jones Enterprise. This role defines how all acquisition channels, including paid media, owned channels, web, events, webinars, and partnerships, work together to drive pipeline growth, ensuring alignment with business priorities, sales capacity, and revenue goals.
The Director oversees integrated campaign strategy, budget allocation, agency management, and performance measurement across the acquisition funnel. This role partners closely with Product Marketing, Sales, and Sales Enablement to ensure campaigns, messaging, and targeting strategies are aligned to key industries, customer segments, and growth priorities.
**You Will:**
+ Develop and execute the acquisition marketing strategy for Enterprise Subscriptions.
+ Own integrated campaign planning across paid, owned, web, ...
The Director of Acquisition Marketing leads the strategy, planning, and performance of demand generation for Dow Jones Enterprise. This role defines how all acquisition channels, including paid media, owned channels, web, events, webinars, and partnerships, work together to drive pipeline growth, ensuring alignment with business priorities, sales capacity, and revenue goals.
The Director oversees integrated campaign strategy, budget allocation, agency management, and performance measurement across the acquisition funnel. This role partners closely with Product Marketing, Sales, and Sales Enablement to ensure campaigns, messaging, and targeting strategies are aligned to key industries, customer segments, and growth priorities.
**You Will:**
+ Develop and execute the acquisition marketing strategy for Enterprise Subscriptions.
+ Own integrated campaign planning across paid, owned, web, ...