Job Description
The **_Director B2B Lead Management & CDP Operations_** is a strategic leadership role which supports Staples Business growth objectives by overseeing and optimizing the end-to-end B2B lead management process, from lead qualification, scoring, routing, conversion, driving CLV, and related reporting and feedback loops; overseeing our marketing email operations functions that support Staples Business; and maturing our utilization of a CDP (Customer Data Platform) to develop and execute highly personalized, data[1]driven, and well-orchestrated multi-touch campaigns. This role will improve the efficiency and effectiveness of our lead management & targeted marketing efforts by leveraging technology, data, and B2B Marketing best practices.
**Duties & Responsibilities**
• Lead the development and execution of Staples B2B lead management strategy, partnering with the Growth Marketing & CRM teams responsible for our lead generation strategy.
• Own the optimization o...
**Duties & Responsibilities**
• Lead the development and execution of Staples B2B lead management strategy, partnering with the Growth Marketing & CRM teams responsible for our lead generation strategy.
• Own the optimization o...