Director, CIB Coverage Marketing

Job Summary The role requires working closely with the key FI coverage business stakeholders to understand business objectives, priorities and areas for growth and develop integrated marketing plans in support of revenue and growth target while ensuring alignment with the Group strategy. Key Responsibilities Strategy Responsible for driving and delivering the Financial Institution (FI) Coverage Brand & Marketing strategies for the group ensuring consistent and aligned delivery with country agendas Support Global Client Coverage Marketing Head and contribute to overall Brand & Marketing vision/priorities as a member of the Group CIB marketing team
Business Lead the implementation and execution of the Global FI marketing plan by providing guidance, counsel, input for client retention and relationship enhancement and for positioning the Bank against the competition Position the Bank as a thought leader through strategic partnerships with media, key sponsorship platforms and business ch...