💼 Full-Time Position

Director, Demand Marketing (Remote)

🏢
Cengage Group
📍 madison, dane county, wi, United-States
📍
Location
madison, United-States
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Posted
June 11, 2026
Type
Full-Time
🎯

Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

What you'll do here

  • Lead the end‑to‑end strategy for building a robust pipeline of new institutional customers across prioritized product areas and customer segments.
  • Translate growth goals into targeted GTM campaign strategies that increase marketing‑sourced pipeline, accelerate conversion, and support revenue growth.
  • Lead the planning, prioritization, and execution of integrated, multi‑channel demand campaigns including email, paid media, SEO, SEM, webinars, and third‑party channels.
  • Use behavioral and intent data to continuously optimize campaign performance.
  • Identify and implement B to B customer‑centric initiatives appropriate for a strategic enterprise buyer.
  • Align with Sales leadership to ensure seamless handoff of leads and high‑impact follow‑up motions.
  • Partner with Revenue Operations to forecast, track, and improve pipeline contribution and conversion rates.
  • Collaborate clo...