💼 Full-Time Position

Director, Digital Product Marketing

🏢
RBC
📍 toronto, on, Canada
📍
Location
toronto, Canada
📅
Posted
June 14, 2026
⏰
Type
Full-Time
🎯

Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

Job Description

RBC Direct Investing is building the future of self-directed investing in Canada — and we’re looking for a Director, Digital Product Marketing to lead the digital experience that brings it to life. This is a senior, high-impact role with accountability for how RBC Direct Investing presents itself online — from first discovery through to conversion, retention, and engagement. You’ll develop and implement digital marketing strategy across owned channels and lead a team of skilled marketers.

Digital Strategy & Channel Performance

  • Set and lead the end-to-end digital marketing strategy across owned channels (web, email, app, and paid) for RBC Direct Investing — from awareness through acquisition and retention
  • Translate brand strategy into concrete, channel-specific marketing programs that drive measurable business outcomes
  • Own the online conversion funnel: establish clear performance benchmarks at every stage and dr...