Job Description
The Director of Brand Strategy will be responsible for leading the development, direction, and execution of regional brand strategy, ensuring that the Abercrombie & Fitch brand’s purpose, customer priorities, and commercial objectives are consistently delivered across the EMEA region.
This role reports directly into the VP Marketing EMEA and partners closely with the A&F Global Home Office whilst operating with a high degree of independence to drive innovative, customer‑centric brand expression and strategic growth across key markets.
This job is located at our EMEA Home Office in London, UK.
What Will You Be Doing?
- Leverage regional expertise to optimise global messaging and strategy to suit the EMEA customer, centered around the focus markets of UK, Germany & the Middle East but crafting a launch plan for strategic new entry markets where required (e.g. France).
- Lead the regional Strategy & Experience Sprint processes for EMEA, ...