Job Description
Director GTM Strategy: Land, Expand & Ecosystem
Location: US, EMEA
Reporting to: VP, GTM Strategy & Operations
About the Role
As the Director of GTM Strategy (Land, Expand & Ecosystem), you are the strategic architect of Showpad's growth engine. You own the Front-End of the revenue engine, ensuring our new business, expansion, and partner motions are optimized for scale. This is a Product Management style leadership role where your product is the sales motion itself. You define the benchmarks for success and identify the AI-driven interventions needed to help the field reach them. You lead a team of analysts and strategists while personally driving the strategic direction.
What You’ll Do
- Strategic Benchmarking: Define and set the performance benchmarks for the Land & Expand motions (e.g., Target CAC, LTV/CAC ratios, Partner-sourced pipeline %). You own the Target that the field is aiming for.