Job Description
This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
As Director, Loyalty, you will lead and drive customer engagement with the Kohl’s Loyalty program through compelling offers informed by Kohl’s value proposition.
What You’ll Do
+ Develop strategy and the overall perspective on what loyalty means to the Kohl’s customer and influence the program hierarchy to promote and reward customer behaviors
+ Establish the member growth modeling and member lifecycle strategy
+ Influence the creation of loyalty lifecycle moments, program benefits hierarchies and value propositions, including Kohl’s Card, MVC, Co-Brand Card, and Kohl’s Rewards program
+ Drive acquisition into Kohl’s Rewards and Kohl’s Card with range of marketing strategies
+ Drive all program promotion and marketing efforts, including management of progra...
About the Role
As Director, Loyalty, you will lead and drive customer engagement with the Kohl’s Loyalty program through compelling offers informed by Kohl’s value proposition.
What You’ll Do
+ Develop strategy and the overall perspective on what loyalty means to the Kohl’s customer and influence the program hierarchy to promote and reward customer behaviors
+ Establish the member growth modeling and member lifecycle strategy
+ Influence the creation of loyalty lifecycle moments, program benefits hierarchies and value propositions, including Kohl’s Card, MVC, Co-Brand Card, and Kohl’s Rewards program
+ Drive acquisition into Kohl’s Rewards and Kohl’s Card with range of marketing strategies
+ Drive all program promotion and marketing efforts, including management of progra...