Job Description
JOB SUMMARY
The Director of Marketing Performance will be responsible for leading the marketing Return on Investment program and key strategic projects to build and orchestrate best-in-class marketing performance capabilities for Marriott International to optimize marketing effectiveness and drive growth.
This role involves designing, planning and executing Marriott International's marketing measurement capabilities (., marketing mix models) to improve marketing efforts and optimize business outcomes (., improve short-term revenue and long-term brand building ROI). These key marketing performance projects will involve designing and executing measurement tools, building insights and learnings, managing and influencing cross-functional stakeholders/processes to make data-driven decisions, and educating senior audiences on insights and findings. This person is expected to champion and embed these measurement capabilities across the marketing organization. Core par...