Job Description
**We believe power is a promise - a shared commitment to be there for others when it matters most.**
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
The Director will lead brand marketing strategy for Generac’s Commercial & Industrial (B2B) business, with responsibility for shaping market perception, influencing key technical and commercial stakeholders, and ensuring message clarity and consistency across the organization. They will translate complex energy solutions into compelling, credible narratives that resonate with specifying engineers, contractors, and end users—driving preference and increasing specification and adoption. By owning integrated campaign strategy and aligning brand, content, and messaging across all marketing functions, they will ensure Generac’s brand not only builds awar...
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
The Director will lead brand marketing strategy for Generac’s Commercial & Industrial (B2B) business, with responsibility for shaping market perception, influencing key technical and commercial stakeholders, and ensuring message clarity and consistency across the organization. They will translate complex energy solutions into compelling, credible narratives that resonate with specifying engineers, contractors, and end users—driving preference and increasing specification and adoption. By owning integrated campaign strategy and aligning brand, content, and messaging across all marketing functions, they will ensure Generac’s brand not only builds awar...