Job Description
**About this role:**
Wells Fargo is seeking a **Director of Digital Product – Growth and Primacy** to build and lead a centralized team responsible for optimizing the end-to-end digital customer lifecycle across Consumer Banking Deposits and Payments.
The Growth and Primacy team is accountable for establishing a **systematic, data-driven growth engine** —leveraging experimentation, journey optimization, and performance measurement to strengthen customer engagement and drive primary financial relationships.
This team is central to how Wells Fargo wins—by ensuring we are not just acquiring customers, but becoming their **primary financial relationship** .
Success in this role means building a system where:
+ Every customer interaction is measured
+ Every journey is continuously optimized
+ Every product decision is driven by data
+ And every improvement strengthens long-term customer engagement and primacy
This leader wil...
Wells Fargo is seeking a **Director of Digital Product – Growth and Primacy** to build and lead a centralized team responsible for optimizing the end-to-end digital customer lifecycle across Consumer Banking Deposits and Payments.
The Growth and Primacy team is accountable for establishing a **systematic, data-driven growth engine** —leveraging experimentation, journey optimization, and performance measurement to strengthen customer engagement and drive primary financial relationships.
This team is central to how Wells Fargo wins—by ensuring we are not just acquiring customers, but becoming their **primary financial relationship** .
Success in this role means building a system where:
+ Every customer interaction is measured
+ Every journey is continuously optimized
+ Every product decision is driven by data
+ And every improvement strengthens long-term customer engagement and primacy
This leader wil...