Director of Enrolment and Marketing

Job Description

The role holds end-to-end accountability for AIHM’s commercial pipeline: from brand presence and lead generation through application, conversion, and enrolment across all programmes. The role consolidates leadership of the marketing and admissions functions to ensure strategic alignment between brand positioning, market activation, and student acquisition, in support of AIHM’s enrolment.

The Director functions as the de facto head of admissions, with direct hands-on leadership of the admissions function across all channels and geographies. Marketing leadership is exercised through the Assistant Director of Marketing, who continues to lead the marketing team day-to-day. The Director sets strategic direction across both functions and ensures their integration.

As a member of the executive leadership team, the role-holder contributes to institutional strategy on programme positioning, scholarship policy, partner engagement, financial plan...