Job Description
Description We are looking for a results-driven Director of Marketing to lead lead-generation strategy and execution for a growing organization in Georgia. This role combines strategic leadership with hands-on campaign management, overseeing digital channels, conversion-focused web experiences, and the systems that capture and measure pipeline performance. The ideal candidate brings strong demand generation expertise, sharp analytical judgment, and the ability to guide a small team while improving results across paid, organic, and owned channels.
Responsibilities:
• Lead the full lead-generation program, setting priorities and driving pipeline growth across digital and offline acquisition channels.
• Manage and enhance the company’s web presence, including landing pages, domains, redirects, site performance, mobile usability, hosting coordination, and conversion optimization.
• Build, maintain, and refine lead-capture forms and connected workflows to ensure accurate d...
Responsibilities:
• Lead the full lead-generation program, setting priorities and driving pipeline growth across digital and offline acquisition channels.
• Manage and enhance the company’s web presence, including landing pages, domains, redirects, site performance, mobile usability, hosting coordination, and conversion optimization.
• Build, maintain, and refine lead-capture forms and connected workflows to ensure accurate d...