Job Description
The Director of Product Marketing leads all product marketing for Lone Wolf, owning the positioning, messaging, competitive intelligence, and go-to-market strategy that connect product value to market opportunity. This is a senior role that sits at the intersection of product, sales, and marketing, serving as the strategic voice of the market inside the organization and the voice of the product outside it. The Director owns the master messaging architecture, drives product launch strategy, and sets the standard for how Lone Wolf is positioned across all buyer segments and channels.
ESSENTIAL RESPONSIBILITIES & DUTIES
- Set the strategic direction for all product positioning, messaging, and go-to-market programs
- Own the master messaging architecture across all products, segments, and buyer personas
- Lead product launch strategy and drive cross-functional GTM readiness end-to-end
- Drive competitive intelligence strategy; translate m...