Job Description
Job Role:
The Brand Manager will be responsible for building and protecting the DishTV brand across India by planning and executing brand campaigns activities .
This role ensures that what DishTV says, how it looks, and how it shows up on-ground is consistent, relevant, and effective across regions, channels, and customer touchpoints.
Key Responsibilities
1. Brand Strategy & Positioning
- Own the DishTV brand positioning and ensure consistency across all communication.
- Translate business goals into clear brand messages for different customer segments and regions.
- Ensure brand guidelines (logo, colors, tone, language) are followed across ATL, BTL, digital, trade, and retail.
2. Marketing Communication (Marcom)
- Plan and execute integrated marketing campaigns across: Digital, print, out...