Job Description
We are seeking a Senior Email Marketing Specialist with 5–6 years of experience and at least 2 years of strong, hands-on expertise in Dotdigital. The role involves building and optimizing lifecycle campaigns, automation programs, omnichannel journeys, segmentation, and reporting for B2C & B2B brands. You will drive revenue through data-led email strategies and deep platform integrations. Experience with Klaviyo, Mailchimp, or HubSpot is a plus, but Dotdigital expertise is mandatory.
Key Responsibilities:
Strategy & Planning
+ Build and optimize lifecycle journeys: welcome, retention, re-engagement, post-purchase, loyalty.
+ Create omnichannel strategies across Email, SMS, Web Push & WhatsApp.
+ Own the lifecycle roadmap for assigned brands.
Execution & Campaign Management
+ Build, test, and launch campaigns and automated flows.
+ Use dynamic personalization, segmentation, and scoring.
+ Maintain campaign ca...
Key Responsibilities:
Strategy & Planning
+ Build and optimize lifecycle journeys: welcome, retention, re-engagement, post-purchase, loyalty.
+ Create omnichannel strategies across Email, SMS, Web Push & WhatsApp.
+ Own the lifecycle roadmap for assigned brands.
Execution & Campaign Management
+ Build, test, and launch campaigns and automated flows.
+ Use dynamic personalization, segmentation, and scoring.
+ Maintain campaign ca...