Job Description
JOB DETAILS
Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
Develop and implement ecommerce strategy in order to improve website performance
Work with developers to improve website speed
Work wth the marketing team or manage digital marketers in order to improve quality and traffic acquisition
Re-Platforming website to new CMS, making website mobile capable
Research market in order to discover new trends and technologies in order to improve website performance
Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis
Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
Develop content calendar and oversee website uploads and landing pages development
Report on performance
FUNCTIONAL AREA