Job Description
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other paid channels
- Drive traffic, conversions, and revenue growth for the E-commerce website
- Collaborate with the E-commerce team to align campaigns with product launches, promotions, and seasonal trends
- Monitor and optimize key metrics including CAC, ROAS, CTR, and conversion rates
- Manage campaign budgets and ensure efficient allocation to maximize ROI
- Conduct A/B testing across creatives, landing pages, and audience segments
- Work with design and content teams to create high-performing ad creatives and copies
- Analyze campaign performance and generate actionable insights and reports
- Identify new growth opportunities across channels (affiliate marketing, marketplaces, etc.)
- Stay u...