Job Description
Key Responsibilities:
1. Shopify Management (UX & CX Focus)
● Optimise the The Wine Collective’s website across UX and CX , including navigation, PDPs, PLPs, cart, and checkout flows
● Identify friction points across the customer journey and implement improvements to increase conversion and AOV
● Translate customer behaviour, feedback, and analytics into actionable UX improvements
● Work closely with developers and designers to implement changes quickly and effectively
● Ensure site performance, functionality, and overall experience are aligned with TWC Brand guidelines.
2. Backlog Execution & Prioritisation
● Take ownership of TWC’s optimisation backlog
● Prioritise based on commercial impact (conversion, revenue, AOV) vs effort
● Work with Head of Tech to bring structure and clarity to what gets worked on and why.
3. A/B Testing & Experimentation.
● Conduct o...