Job Description
核心职责
Key Responsibilities
1.社交媒体策略与执行
1. Social Media Strategy & Execution
制定并实施基于数据的社交媒体策略，针对处方药受众（患者/HCPs）覆盖多平台（如抖音、小红书、微博、微信、专业医疗论坛）。
主导KOL/KOC合作：识别、签约并管理与医疗领域影响者的合作，共同创作合规、教育性强且具有吸引力的内容。
监督内容/话题策划，确保符合医学、法律和合规（MLR）审核流程。
基于对各平台逻辑、算法、优缺点的理解，优化平台专属运营策略（如短视频vs.长图文）。
Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g., Douyin,Rednote,Weibo, WeChat, andprofessional forums).
Lead KOL/KOC collaboration:Identify, onboard, and manage partnerships with healthcareinfluencersto co-create compliant, educational, and engaging content.
Oversee content/topic generation, ensuring alignment with medical, legal, and regulatory (MLR) review processes.
Optimize platform-specific approaches byleveragingknowledge of each platform’s logic, algorithms, advantages, and lim...