Job Description
Position Responsibilities:
+ Collaborate with ecommerce team and key stakeholders to identify, monitor, and report on KPIs
+ Analyze the effectiveness of campaign performance across all digital platforms
+ Review ecommerce platforms daily with customer-first mindset; react to current business and changing trends
+ Analyze key website performance metrics and recommend improvements to website performance through A/B tests and analysis of the customer experience, conversion effectiveness, abandonment points, customer demographics, website usability and device trends
+ Provide proper tracking URLs for all digital campaigns, referrals, etc. as requested
+ Proactively audit, investigate, and resolve any tracking issues with internal and external partners
+ Stay up to date on new trends and emerging digital channels and provide suggestions for new initiatives that will improve performance
+ Other projects ...
+ Collaborate with ecommerce team and key stakeholders to identify, monitor, and report on KPIs
+ Analyze the effectiveness of campaign performance across all digital platforms
+ Review ecommerce platforms daily with customer-first mindset; react to current business and changing trends
+ Analyze key website performance metrics and recommend improvements to website performance through A/B tests and analysis of the customer experience, conversion effectiveness, abandonment points, customer demographics, website usability and device trends
+ Provide proper tracking URLs for all digital campaigns, referrals, etc. as requested
+ Proactively audit, investigate, and resolve any tracking issues with internal and external partners
+ Stay up to date on new trends and emerging digital channels and provide suggestions for new initiatives that will improve performance
+ Other projects ...