Job Description
We are looking for a seasoned and editorially driven professional to lead our Branded Content vertical. The ideal candidate will bring a strong newsroom background, sharp editorial judgment, and the ability to seamlessly integrate brand storytelling within a news environment without compromising credibility or quality.
This role will be responsible for conceptualizing, developing, and executing high-impact branded content strategies that align with both client objectives and editorial standards.
Key Responsibilities:
- Lead the end-to-end strategy and execution of branded content initiatives across digital, video, and on-ground platforms
- Collaborate closely with editorial, sales, and marketing teams to create compelling, insight-driven brand narratives
- Ensure all branded content maintains high editorial quality, accuracy, and integrity
- Conceptualize innovative content formats that resonate with audiences while meeting cl...