Job Description
Job Title: Email Automation Manager
Location: Cape Town (on site)
Department: Marketing
We are seeking a technical and strategic Email Automation Manager to own the architecture of our customer communication. You will be building sophisticated, data-driven journeys that maximise both acquisition and retention.
You will be responsible for the full lifecycle: from activating new users, to nurturing warm leads, to reactivating dormant contacts. You will ensure that our engagement platforms are fully integrated with our core systems to deliver hyper-personalised experiences at scale.
Key Responsibilities Design, build, and manage complex automated workflows within our Customer Engagement Platform. Develop high-converting nurture streams specifically tailored to key business verticals. Own the end-to-end customer journey, identifying friction points and implementing automated solutions to improve drop-off rates. Develop onboarding sequences that rapidl...