Job Description
Description
AWS Marketing is seeking an experienced Email Marketing Manager, Events to drive email channel strategy for our global events portfolio. This role is responsible for managing global email marketing initiatives focused on maximizing registration and attendance goals through strategic audience segmentation, email architecture design, and continuous optimization.
Key job responsibilities
• Define and execute email channel strategy for specific event programs or regions, including audience segmentation frameworks, email architecture design, and A/B testing protocols
• Plan, develop, and execute email campaigns that drive registration and attendance goals for global events and summits
• Continuously optimize email campaigns to improve registration-to-attendance conversion rates and meet event capacity targets
• Measure how email initiatives impact team goals, customer engagement metrics (open rates, CTR, conversion), registration and attendance goals, an...
AWS Marketing is seeking an experienced Email Marketing Manager, Events to drive email channel strategy for our global events portfolio. This role is responsible for managing global email marketing initiatives focused on maximizing registration and attendance goals through strategic audience segmentation, email architecture design, and continuous optimization.
Key job responsibilities
• Define and execute email channel strategy for specific event programs or regions, including audience segmentation frameworks, email architecture design, and A/B testing protocols
• Plan, develop, and execute email campaigns that drive registration and attendance goals for global events and summits
• Continuously optimize email campaigns to improve registration-to-attendance conversion rates and meet event capacity targets
• Measure how email initiatives impact team goals, customer engagement metrics (open rates, CTR, conversion), registration and attendance goals, an...