Job Description
The Role
This role operates two distinct enterprise motions simultaneously. The first is PLG-activated ABM: when the product engine surfaces accounts showing Enterprise signals, you activate the play — targeted content, coordinated outreach supporting Sales, and account-specific campaigns that accelerate the deal. The second is proactive Enterprise demand generation: building and running standalone ABM programmes that go and find the right accounts, create MQLs from scratch, and develop pipeline independently of what the PLG funnel surfaces.
You won’t be waiting for the product to hand you a lead list. You’ll be building one. That means defining which industries, ICPs, and accounts to go after, creating cross‑functional campaigns that bring together Sales, Customer Success, and Marketing around a coordinated play, and owning the events programme as a direct pipeline tool.
You’ll run this function the way a modern enterprise marketer should: using AI to c...