Executive – Digital Marketing

Roles & Responsibilities:

Interactive, Digital & E-Marketing Execution

• Building and executing social media strategy through competitive and audience research
• Create editorial calendars and align with stakeholders to ensure that relevant products are promoted on social media platforms.
• Moderate all user-generated content in line with the moderation policy for each community.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Collaborate with other departments (Cx team, buyers and store managers) to manage reputation, identify key players and coordinate actions.
• Produce consistent brand message across all the social media channels by adding local flavor.
• Oversee the management of a Blogger/Influencer outreach program and ensure the maintenance of an acti...