Job Description
Overall Responsibility
The Field Sales Manager (FSM) is tasked with new business in the region, as well as maintaining and growing existing relationships and accounts. Weekly customer call cycles will be established to maximise the time spent in the trade. The role focusses on the full spectrum of on-consumption, corporate retailers, franchise outlets and independent liquor chains.
Focus Area 1: Sales Sell the SHP range of products to ALL customers in your CMD (Customer Master Database) Implement and develop promotional activity to drive consistent pull in relation to the channel management process Influence liquor retail pricing within segments Maintain model stock levels within shops with minimum of 2 weeks cover Using Commercial conversations/arguments/calculations to influence sales & merchandising Influence the placement of our products to maximise accessibility on the best fridge doors, in cold rooms & floor space Manage B. T. L placements of POS Focus Area 2: Administra...