Job Description
Job Summary
Robert Gordon University is an innovative, impactful and inclusive University with an established track record of success in teaching and research, student satisfaction and graduate employability.
Based within Student Recruitment, Access and Admissions, you will be one of two Student Recruitment Marketing Managers. You will also work closely with communications and brand marketing teams within External Affairs.
The role involves developing and managing student recruitment marketing strategies and campaigns to promote RGU's courses and drive applications from UK and international prospective students. Key responsibilities include managing our external media buyers to optimize spend on campaigns, using data insights to target markets effectively, supporting recruitment and admissions teams, ensuring brand consistency, coordinating with various departments for promotional materials, and overseeing all related marketing budgets.
...