Job Description
Job Descriptions:
1. Lead the development and implementation of trade category plan for assigned channel:
+ Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels
+ Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
+ Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
+ Match brand objectives with customer/market needs
+ Work with field sales team to ensure excellence in in-store activation
+ Ensure sales team to execute the most efficient JBP and trade spends
2. Work out monthly rolling forecast for assigned channel:
+ Prepare promotion sell-out volume with attention to market intelligence information
+ Prepare input for brand and build incremental sales volume
3. Co-work with market...
1. Lead the development and implementation of trade category plan for assigned channel:
+ Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels
+ Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
+ Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
+ Match brand objectives with customer/market needs
+ Work with field sales team to ensure excellence in in-store activation
+ Ensure sales team to execute the most efficient JBP and trade spends
2. Work out monthly rolling forecast for assigned channel:
+ Prepare promotion sell-out volume with attention to market intelligence information
+ Prepare input for brand and build incremental sales volume
3. Co-work with market...