Job Description
Overview
We are seeking an experienced Fractional Chief Marketing Officer (CMO) for a creative retail hub, to provide strategic leadership and marketing expertise on a part-time basis, for 30 - 35 hours a month for 3 - 6 months. You'll be focused on providingstrategic direction and light operational oversight for their marketing department.
Key Responsibilities
- Develop and implement a comprehensive marketing strategy aligned with business objectives.
- Drive lead generation and build a consistent inbound pipeline to support growth.
- Strengthen brand positioning to expand into higher-value corporate andmarkets in the USA.
- Oversee digital marketing funnels, including Google Ads and paid social campaigns.
- Manage external agencies and creative teams to ensure delivery of high-quality outputs.
- Align marketing activities with sales targets and ROI metrics.
- Monitor seasonal demand ...