Job Description
Job Description
JOB OVERVIEW
The Franchise & Retail Marketing Manager for Japan will have the following job responsibilities:
Franchise Marketing
Activating the global franchise strategies at a market level by ensuring local relevance and partnering across other business units within the company with the goal of building or maintaining consumer relevance of our most important brands (IP). Managing events such as tradeshows, key partner meetings and consumer facing events under the direction of Senior Director, Franchise & Retail Marketing
Digital and Retail Marketing
The development and execution of digital and retail programs in line with Brand guidelines and business objectives with the goal of delivering maximum value at point of sale with our Key Licensees. Digital and retail Marketing will range from BTL activities to sophisticated multi-level retail activation including ATL support.
This role will wor...