General Trade Channel Marketing Manager (Retail)

BGC, Taguig | On-site | Mon-Friday

Job Overview

The General Trade Channel Marketing Manager develops and executes channel-specific marketing strategies to strengthen retailer engagement, drive execution, and accelerate growth across General Trade channels.

Key Responsibilities

• Develop GT channel growth strategies and execution plans
• Analyze shopper insights and channel trends
• Create retailer marketing programs and promotions
• Lead sales toolkit and POSM development
• Support category launches and GT activations
• Coordinate implementation with cross-functional teams
• Monitor initiative effectiveness and optimize execution
• Conduct business reviews and post-program assessments

Qualifications

• Bachelor’s Degree in Marketing, Business, or related course
• Minimum 5 years relevant exp...