Job Description
We are seeking a highly experienced and strategic Chief Marketing Officer (CMO) to lead the Group’s global brand development, overseas marketing strategy, and user growth initiatives.
As the Group’s senior marketing leader, the CMO will oversee branding and marketing resources across multiple business lines and build a scalable international marketing organization that balances long‑term brand equity with measurable commercial growth.
The ideal candidate has strong experience managing overseas markets, particularly in North America or the Asia‑Pacific region (excluding China) , and possesses deep expertise in both brand strategy and integrated marketing execution.
Key Responsibilities
1. Global Brand Strategy & Brand Equity Development
- Develop and lead the Group’s overseas brand strategy, brand positioning, and brand architecture across master brands and sub‑brands.
- Drive international market entry...