Job Description
Global Brand Manager
We are looking for a Global Brand Manager.
Main Activities
Brand Strategy, Brand Performance and Planning
- Develop and execute a comprehensive global, science based, brand strategy.
- Define Brand positioning, value proposition and messaging that resonate with target audiences across markets.
- Monitor industry and consumer trends, competitor’s product lines and activities, consumption trends, and develop in-depth market expertise.
- Recommend market studies to understand the behavior of our different B2B and B2C targets to identify market opportunities and trends.
- Analyze internal sales performance and market data (panels/ad hoc studies) to identify business priorities.
- Ensure the monitoring of activities and marketing plans across multiple markets, acting as a global point of contact to identify best practices and align with the overall strategy.
- Collaborate with ...