Job Description
We‘re a performance media company running lead generation and pay-per-call campaigns at scale, and we‘re hiring a Google Ads expert who thinks like an owner.
This is a performance role at its core. We‘re looking for someone who measures success in cost per lead and return on investment — not impressions or reach. If you‘re energized by lowering CPL while growing qualified lead volume, you‘ll fit right in here.
What you‘ll own:
- Building, launching, and scaling Search, Performance Max, and Demand Gen campaigns focused on lead gen and inbound calls
- The full conversion funnel: signal architecture, bidding strategy (tCPA/tROAS), audience signals, and asset testing
- Continuous optimization of negative keywords, search terms, and placements to eliminate wasted spend
- Structured A/B testing across landing pages, ad copy, and offers — and acting decisively on the results
- Diagnosing shifts in campaign ...