Job Description
Key Responsibilities:
Topline & Bottom line achievement
- To Drive Mega brand Growth and Performance
- Optimize Promo spend for Desired ROI
- Prepare Brand Wise Quarterly Visual Aid:
o Brief ad agency on the product
o Evaluation and selection of draft concept out of 3-4 designs submitted by the agency
o Evaluate a detailed Visual Aid with the agency before finalization
o Send the visual for printing
o Coordinate with printer and logistics vendor for dispatch of Visual aid before 1 week of the planned quarter.
- Quarterly communication of Visual Aid to the field force
o Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.
o Periodical circulars about brand’s achievement, market trends etc to keep the field sales team abreast of the current information and motivate...