Group Head - Paid Media

Description

:The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients.

Mission & Responsibilities

Create and deliver optimal Mx, defined as Connection x Context x Content

Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation

Allocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialists

Recommend optimum content and context based on client, brief and strategy

Deliver overall experience and articulation of how channels work together

Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

Create and present Mx Story to clients

Cre...