Job Description
Position:
Group Planning Manager
Location:
Mumbai
Company:
Schbang
About the Role:
Lead brand strategy and integrated marketing planning for key client accounts.
Translate business objectives into insight-led marketing and communication strategies.
Drive consumer, market, and competitor research to uncover actionable insights.
Collaborate with creative, media, tech, and account teams to build impactful campaigns.
Guide strategic direction across brand positioning, launches, and growth initiatives.
Monitor campaign performance and recommend optimization for better business impact.
Present strategic recommendations to senior stakeholders and mentor junior strategists.
Experience Required:
4–5 years of experience in account planning, brand strategy, or integrated marketing.
Agency experience preferred.
Strong understanding of consumer behavior, research, and data-driven marketing.
Excellent analytical, pre...
Group Planning Manager
Location:
Mumbai
Company:
Schbang
About the Role:
Lead brand strategy and integrated marketing planning for key client accounts.
Translate business objectives into insight-led marketing and communication strategies.
Drive consumer, market, and competitor research to uncover actionable insights.
Collaborate with creative, media, tech, and account teams to build impactful campaigns.
Guide strategic direction across brand positioning, launches, and growth initiatives.
Monitor campaign performance and recommend optimization for better business impact.
Present strategic recommendations to senior stakeholders and mentor junior strategists.
Experience Required:
4–5 years of experience in account planning, brand strategy, or integrated marketing.
Agency experience preferred.
Strong understanding of consumer behavior, research, and data-driven marketing.
Excellent analytical, pre...