Job Description
KEY RESULT AREAS:
- To handle various brands in the same product portfolio
- To achieve market share objectives of the brands
- To enhance prescription base and prescriber base
- To develop marketing plans
- To identify introduce new products to increase sales and profitability
- To formulate trade offers and incentives to achieve budgeted sales
- To monitor product wise contribution and pricing to maximize profits of the division
- To devise timely promotional inputs for field personnel and trade to create awareness
- Fieldwork to gather Information about the market and Competitors
- To maintain A:S ratio for key brands
- KOL development and engagement program within prescribed budget
- Budgeting and allocation of resources.
- Brand review – primary, secondary analysis, ORG & CMARC analysis, course correction
- Aligning strategies to divisional business plan for medium an...