Job Description
Overview
We're in search of a skilled Digital Marketing Manager to spearhead shopping ads campaigns for our e-commerce website in the USA. This role entails strategizing, executing, and optimizing campaigns across various platforms to drive traffic, engagement, and conversions.
Responsibilities
- Develop and implement digital marketing strategies across Google PPC, Facebook, Instagram, and TikTok Ads to enhance website traffic and conversions.
- Manage end-to-end paid advertising campaigns, including setup, audience targeting, ad creation, and budget allocation.
- Conduct thorough keyword research and optimize PPC campaigns to boost ad performance and ROI.
- Analyze campaign metrics, derive insights, and provide recommendations for ongoing optimization.
- Conduct A/B testing of ad creatives, messaging, and targeting strategies to refine campaign effectiveness.
- Stay abreast of industry trends and updates, le...