Job Description
The Performance Marketing Manager drives strategy and execution across digital channels such as SEM, social, and display to meet client acquisition and growth goals. This role combines data-driven decision-making, campaign optimization, and client collaboration to deliver impactful marketing outcomes. You'll guide and mentor performance teams while ensuring continuous improvement and innovation in a fast-paced digital landscape.
Key Responsibilities
(A) Strategy - Responsible for the strategic direction of various performance marketing channels across multiple clients, including:
- Setting up, managing, and optimizing campaigns across platforms like - SEM, Social, Display, Content discovery platforms, etc
- Equip individual performance teams to work with respective media planners and ensure successful delivery of the performance strategy
- Must be able to distil client needs ...