Job Description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities: Drive and lead lifecycle marketing efforts across the African Region, creating, developing, and preparing campaigns for all business assets and implementing the strategies with the highest ROI. Responsible for the comprehensive management of user lifecycle metrics: activation, retention, and regaining chur...