Job Description
**About the Role:**
Dow Jones is seeking a _Growth Marketing Experimentation & Conversion Rate Optimization (CRO) Manager_ to help scale a next-generation experimentation program that fuels subscription growth across WSJ, and new verticals. As part of the Performance Marketing organization, this manager plays a critical part in shaping how we validate new audience strategies, optimize conversion funnels, and position our brands as premium, high-value products.
You will partner closely with Performance Marketing leads, Commerce Product, Subscription Strategy, and Engineering to design and evaluate audience experiments that inform messaging, paywall performance, onboarding, pricing, and retention.
A key component of this position is accelerating our experimentation velocity and insight generation through generative AI, LLM-powered analysis, and automation, ensuring that teams have faster, more sophisticated, and more actionable dec...
Dow Jones is seeking a _Growth Marketing Experimentation & Conversion Rate Optimization (CRO) Manager_ to help scale a next-generation experimentation program that fuels subscription growth across WSJ, and new verticals. As part of the Performance Marketing organization, this manager plays a critical part in shaping how we validate new audience strategies, optimize conversion funnels, and position our brands as premium, high-value products.
You will partner closely with Performance Marketing leads, Commerce Product, Subscription Strategy, and Engineering to design and evaluate audience experiments that inform messaging, paywall performance, onboarding, pricing, and retention.
A key component of this position is accelerating our experimentation velocity and insight generation through generative AI, LLM-powered analysis, and automation, ensuring that teams have faster, more sophisticated, and more actionable dec...