Job Description
OVERALL PURPOSE
The Growth Marketing Manager is responsible for designing and executing data-led growth initiatives that increase acquisition and conversion across funding and banking products. This includes website optimisation, conversion rate improvements, managing paid digital agencies, and supporting brand-aligned campaigns that drive measurable pipeline impact.
KEY RESPONSIBILITIES:
Growth & Funnel Strategy
- Plan and execute full-funnel initiatives that drive demand, acquisition, and conversion.
- Identify and resolve potential bottlenecks within the customer conversion funnel.
- Partner with Sales and Product to understand signals that indicate quality leads and opportunities to remove barriers and attract high-quality leads.
Website & Conversion Rate Optimisation (CRO)
- Own website performance as a conversion engine.
- Analyse user behaviour (heatmaps, funnels, scroll depth, ...